Woolworths Petrol New Store Image
Woolworths Petrol began more than 10 years ago in Australia as a discount fuel offer aligned with Woolworths supermarkets. The brand was built on a fuel redemption offer of 4 cents per litre which was embraced by customers as an attractive addition to their supermarket purchase. The retail concept was unique to the marketplace and by 2005 had quickly grown to more than 450 sites around the country
The Woolworths Petrol brief was simply to upgrade their retail shops in order to improve their non fuel sales. This was to be achieved with an improved interior image and a better store layout.
The new store design speaks for itself. It is bright, colourful, and user-friendly with improved access and presentation throughout.Further, significant increases in average sales have yet again shown the benefits of strategic retail design.
As this concept roll-out continues, new sites are opening regularly around Australia.